One Phone, Two Numbers - Work-Life Balance Innovation
In 2003, running a PCO business while working at LIC India meant juggling two phones - one for personal use, one for business. The inconvenience was obvious: carrying two devices, managing two chargers, missing calls on the phone left behind.
The solution seemed simple: why not have one phone that could handle two SIM cards?
Role: LIC India + PCO Business Owner
Pain Point: Managing separate personal and business phone numbers
Insight: Need for work-life separation without device duplication
My dual SIM concept included:
Dual SIM became essential in India, China, Africa - billions of users
Professionals worldwide separate work and personal life on one device
International travelers use local SIM + home SIM simultaneously
This innovation addressed: